Once in a while a new look and a new idea comes along that shakes up an industry. That’s what is happening today with Lime Crime Cosmetics, which is the boldly colorful independent makeup line created by Russian emigre Doe Deere.
Deere came to the US as a teenager, and lived in New York from age 17. She started out as a musician, but her entrepreneurial style lead her to fashion and then to makeup. For Deere, her vision was something that couldn’t be denied, which is why she set about making her dreams come true with Lime Crime makeup.
Lime Crime is making its mark as a cosmetics brand that makes bold choices, while also offering great quality for its price point. Lime Crime uses incredibly vivid colors, ranging from bright blue to green to yellow, purple, orange and more in its lipsticks, and the impact of these colors is huge. Deere is also an innovator, as she and a chemist developed the Lime Crime Velvetine’s Lip Color line, which is the first liquid to matte lip color on the market. This lip color is certified vegan, and it also resists crumbling.
Lime Crime on Instagram
Deere’s innovation with Lime Crime also extends to the the brand’s presence on the Internet. Deere started the brand as an online website, and today Lime Crime’s Instagram page has over 2 million followers. The key to the success of the brand on Instagram is Deere’s idea of having the page completely interactive. Followers are encouraged to post pictures of their individual Lime Crime photos, and those photos (of women wearing the brand’s unique colors) are shared back and forth all over the site, adding more followers and promoting the brand with every click. It’s a fun approach to promoting a look, and it is paying off well for Lime Crime.
The Doe Deere Style
Doe Deere is a “walking illustration” of how effective the Lime Crime brand is at creating head turning beauty. Deere wears the line’s gorgeous colors continually, and the lipsticks, blushes and shadows from the brand are very arresting on this “pretty as a doll,” very photogenic cosmetics’ brand CEO.
Can dreams really come true? In Doe Deere’s case, the dream of having a colorful, successful makeup line can come true, and it has already. Here’s to having a great vision and sticking with it.