While it is necessary for companies to market their business, Adam Goldenberg has a few things to say about marketing. One thing that Adam Goldenberg notices is that a lot of companies focus too much on the marketing aspect as opposed to providing some good products. While good marketing can get even the worst product to sell, Adam does prefer to present people with products they like. For one thing, he is willing to accept the statistics and the facts as they are and accept when someone is not that interested in a product. This is one of the reasons that Adam Goldenberg’s company is considered a “unicorn”.
Adam Goldenberg’s company has a smaller amount of items that don’t get sold than the other fashion retailer companies. One thing that Adam Goldenberg does to make sure that he is offering items that are selling is pay attention to the analytics. While he does market his company, he does focus more on the products so that they could speak for themselves. One thing that he understands about himself is that if a store does not offer products that he likes, then he is not going to shop at the store.
One of the most important things about running a successful business is the ability to put oneself in the shoes of the customer. After all, even a business owner is a customer somewhere. He does not get everything from his own company. For one thing, his company does not offer every item in the world. Therefore, Adam Goldenberg has taken on the task on making sure that the products that he offers in the store are those that are loved by the customers.
While it is good to find stores that have a wide variety of items, there has to be a balance. One thing that people don’t want is a store that offers the same thing as another store. People that go to different stores, shop because they are hoping to see different products. This is why Adam Goldenberg makes sure that he has products that people like and are different from other stores.