In order for any clothing company to really have a chance at competing with Amazon, they need to step up and generate some impressive sales numbers on a consistent basis. The reason being is that Amazon already has 20 percent of all the sales in this extremely competitive niche, and that is with thousands of clothing retailers trying to compete with them each year. That being said, it does appear Kate Hudson’s Fabletics might have exactly what it takes to make their way to the top. On the subject of sales numbers, we find that Kate Hudson’s Fabletics has brought in around $250 million in sales of workout clothing for women in a little under three years now.
To get a clear understanding as to why this athleisure brand is beginning to separate themselves from the pack, you only need ask Hudson herself about what is driving her sales numbers. Hudson will tell you that the combination of reverse showrooming and perks of her membership plan are the pillars to the foundation of the growth of those sales numbers. Just take a second and look inside the mall, the customers at the Fabletics stores are not being pushed to buy by the sales associates, they are being encouraged to shop the active-wear, try on all the workout apparel, and even take the Fabletics lifestyle quiz.
In order to be a dominant force in this diverse fashion e-commerce market, it all comes down to the sales at the website. This is where Kate Hudson’s Fabletics is beginning to shine. Part of the perks of shopping and trying on the workout apparel at the retail store is that each of these pieces will be uploaded to your online account at Fabletics so you are able to just continue shopping when it is convenient for you. Since the customer is already sure the leggings, tank tops, or yoga pants fit, they simply go impulse buying at the larger online inventory and fill up their shopping cart with everything they could possibly want.
Membership perks for the Kate Hudson’s Fabletics customer also includes discounted active-wear pricing all year, free shipping for online orders, and the help of your own Fabletics personal shopping assistant. These are just a few of the reasons that Kate Hudson’s Fabletics has been growing their customer base and making a strong push to try and take Amazon off that top spot.