When Livio Bisterzo founded Green Park Brands two years ago, he had no idea that Leonard DiCaprio, an iconic actor, would develop an interest in his company. Apart from Leonardo DiCaprio, Green Park has attracted other investors including Seth Rodsky of Strand Equity Partners among other investors. Green Park’s flagship product Hippeas, a natural chickpea snack, is taking the American snacks market by storm. Although Bisterzo decided to remain mum regarding the amount that his latest partners brought to the table, he was comfortable to disclose that so far, Green Park Brands has received $2.4 million including the most recent investments.
Hippeas is a snack made from chickpeas. Many reasons could have led to its success in the American snacks market, but many argue that Hippeas appeal to many Americans who are now health and socially conscious. Hippeas is made from a natural product; a sachet full of Hippeas has 130 calories, 3 grams fiber, and 4 grams proteins. In comparison to its competitors, Hippeas is a superior snack. Bisterzo, through “Farm Africa” is spearheading efforts to strengthen chickpeas farmers in developing nations such as Ethiopia.
Bisterzo estimates that since Hippeas was launched last year, the product has generated revenues to the tune of $2.4 million. He remains optimistic that this year, Hippeas will generate more revenues in excess of $11 million. Bisterzo is proud to announce that although Hippeas are available in select stores such as Albertsons, Vons, and Starbucks, Green Park is negotiating to have Hippeas available in more stores such as Kroger Co. and Target stores. Green Park is ahead of the pack as it is already marketing Hippeas in Europe through its office located in the UK.
Research indicates that the U.S market is ready for snacks made with alternative ingredients such as Chickpeas. Norman Deschamps, a market analyst who is based in Canada, affirms that snacks made from chickpeas experienced a 153% growth for the year ending 31 December 2016; that coupled with Bisterzo’s business acumen, Hippeas revenues are likely to go through the roof soon. Bisterzo is set to achieve great success in the U.S as he is already making accomplishments just two after he settled in Los Angeles.