Positive online reviews help garner the trust of potential customers. This is proven by statistics compiled by Bright Local. They did an extensive survey on how important reviews were to potential customers of local businesses. In the survey of than 2,000 people, an overwhelming majority (72%) say that reading a positive review of a local company or business makes them trust that business more. The results are also confirmed by Online Reputation Reviews.
In addition, the number of people paying attention to online reviews is rapidly growing. According to data compiled by Bright Local from their survey 88% of respondents replied that they use reviews to gauge the quality and trustworthiness of a company. The number of people reading reviews has also increased dramatically. 85% of people now regularly read up to 10 reviews for local businesses before making a decision to shop or hire them.
Perhaps what is more revealing in the growing importance of online reviews is that a significant number of people now regularly read over 10 reviews before making a choice on whether to pick a business or forego it. For example the number of people reading 21-30 reviews has seen a dramatic shift in little over a year. People who read even more reviews in the category of 51 plus reviews read has seen an even bigger spike.
The statistics compiled by Bright Local on the survey they did on online reviews reveals an important fact. The online review is becoming relevant and more widely read than ever before. Therefore if you are a business you should pay attention to the online reviews you get. How you deal with bad reviews is now becoming more important than ever. You should try to satisfy all your customers, but if there is an unhappy one you should deal with it promptly to avoid problems and negative publicity in the form of negative online reviews.