Steve Ritchie is taking to his role as the new CEO in a very passionate way. He knows that there is a lot of work to do when it comes to rebuilding, and the pizza chain that was once on top is struggling to find a place at the top again.
What Steve Ritchie realizes is that there are going to be some levels of change that need to be made and it starts with rebranding and marketing. This is why he has decided to allocate as much as 10 million dollars towards a media budget. This may seem like a large amount to some spectators, but Steve Ritchie Papa Johns has to keep the shareholders in mind. He realizes that investors are going to pull out if this company is not able to make any profit.
When you are the person that is steering the ship you have to make those decisions that are going to be best for your long-term revenue streams. Steve Ritchie realizes that a marketing campaign is going to be needed to gain consumers back. This is why he has reached out to companies like Endeavor Global Marketing. He has made it his business to take a first-hand look at what the menu looks like, and he has made some decisions to take note of what the consumers are actually interested in.
One thing that he has done recently is bring back the double cheeseburger pizza that was a signature specialty pizza on the Papa John’s menu. It is things like this that people pay attention to because they want to regain trust in this company and have the ability to order those specialty pizzas.
Overtime the Papa John’s Pizza (@PapaJohns) chain had become known for a number of different specialty pizzas. This has become something of a signature trait for this company. In an effort for Steve Ritchie to get back the trust of the consumers he believed that a sense of nostalgia would be necessary. It was his desire to bring back some things that customers fell in love with in order to lure them again. The latest news about Steve’s apology letter to their customers can be read here.